This latest Insight 'Live by performance, die by performance' suggests that investors do well to heed the common risk warning that 'Past performance is not a guide to future performance'. We make use of the latest performance persistence data from SPIVA, alongside a brief case study of ARK Innovation ETF's meteoric rise and precipitous fall (combined with peak inflows at peak performance), which offers a salutory lesson for those tempted to chase performance.
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