Lesson 9: How do our emotions affect our investing behaviour?

We may like to believe we're completely rational individuals, especially when it comes to how we invest our money.

We're all human, however, and programmed to react to events - especially if they could result in a win or lose for us.

So how do our emotions affect they way we invest - and what can we do to stop our hearts ruling our heads?

AcuityINSIGHT: Higher quality bonds in the spotlightThere is an old adage in the investment world that ‘diversification is always having to say you are sorry’, as there is usually one (or more) parts of the portfolio that is a bit disappointing. Every asset class has its day in the spotlight, for good or for bad, at some point.

BlogHow we can all mind the gapAt this challenging time, it’s all too easy to look at what we want to achieve and feel gloomy about our prospects of success. The good news is that there’s something we can all do to view our aims in a different light.

AcuityINSIGHT: Rebalancing - do I really have to?Humans have a hard time being investors. Normally, we like to purchase things when they are cheap and avoid them when they are expensive, but that is often not the case for equities.

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