The Big Five

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Investors love good stories. In recent years, many of these stories have centered around innovations that have fundamentally changed the way we live our lives. Some examples might include the release of the original Apple iPhone in 2007, the delivery of Tesla’s first electric cars in 2012 and the launch of Amazon Prime’s same-day delivery service in 2015.

In this issue, we take a deeper look at the ‘Big Five’ tech companies – Amazon, Apple, Alphabet (Google), Facebook and Microsoft – through the lens of the longterm investor.

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AcuityINSIGHT: A risk-focused approach to investingThis week, we discuss the four choices investors face as risk managers (as opposed to performance managers), providing one of the many examples that would fit into each of the four categories. We hope you enjoy.

AcuityInvesting is simple, but not easyIn this issue we explain the notion that investing can be simple in concept, but accepting that it is not easy to do well. It requires a diligent investment process and a good financial adviser to ensure clients can enjoy the returns capital markets have to offer, and the knowledge that it will not

AcuityIn investing, time is your friendDuring times of market volatility - as we have seen over the past month or so - it is important for investors to remind themselves that they are playing a long term game, and to tune out the short term market noise being reported by the financial media where possible.

The Big Five

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