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The Big Five

View The Big Five Insight

Investors love good stories. In recent years, many of these stories have centered around innovations that have fundamentally changed the way we live our lives. Some examples might include the release of the original Apple iPhone in 2007, the delivery of Tesla’s first electric cars in 2012 and the launch of Amazon Prime’s same-day delivery service in 2015. 

In this issue, we take a deeper look at the ‘Big Five’ tech companies – Amazon, Apple, Alphabet (Google), Facebook and Microsoft – through the lens of the longterm investor.

Download Insight Issue

INSIGHT: It looks like a steal, but don’t do it!AcuityINSIGHT: It looks like a steal, but don’t do it!A gambler lurks somewhere in every investor. Even for those who see the folly of speculating in a world where professionals rarely beat the market and where prices pretty much reflect all known information, there are moments when we think that we have spotted an absolute bargain.
INSIGHT: The madness of marketsAcuityINSIGHT: The madness of marketsAs an investor, it is generally not a bad idea to ignore what is going on in your portfolio most of the time. At the very least it can be distracting and at worst it can be a source of unnecessary anxiety. That advice is as applicable today as it ever was.
INSIGHT: Viewing your portfolio through the right lensAcuityINSIGHT: Viewing your portfolio through the right lensWhen judging a portfolio, it requires a lens that looks at ‘expected’ outcomes and the chances of them occurring.
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