Live by performance, die by performance

This latest Insight 'Live by performance, die by performance' suggests that investors do well to heed the common risk warning that 'Past performance is not a guide to future performance'. We make use of the latest performance persistence data from SPIVA, alongside a brief case study of ARK Innovation ETF's meteoric rise and precipitous fall (combined with peak inflows at peak performance), which offers a salutory lesson for those tempted to chase performance.

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