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Lessons in investing

Lesson 9: How do our emotions affect our investing behaviour?

We may like to believe we're completely rational individuals, especially when it comes to how we invest our money.

We're all human, however, and programmed to react to events - especially if they could result in a win or lose for us.

So how do our emotions affect they way we invest - and what can we do to stop our hearts ruling our heads?

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